filipino born
london based
Good Form3
An identity that embraces femininity and fortitude.
Good Form
CLIENT
Good Form
MY ROLE
Brand Identity Design
The conscious consultancy and production house, Good Form, needed a brand identity that was bold, inspiring and embodied their unique insights into ethical marketing.
Founded by global majority* women with a wealth of experience in transforming businesses, Good Form's branding needed to reflect their depth of knowledge and the strength behind their intersectional strategies. It was also important for their visual voice to thrive in B2B objectives while standing out on social media to promote their public events and masterclasses.
To create this balance, the branding is built on pairing boldness with softness. A striking royal blue and bold font are primary features used to catch the eye and assert authority. Meanwhile, softer secondary colours and gradients reflect the brand's approachability and embracing of feminine energy, building a voice that is both strong and welcoming.
'Global majority' is a collective term for people of African, Asian, indigenous, Latin American, or mixed-heritage backgrounds.
Brand Symbolism
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