filipino born
london based
Carnaby Celebrates
Bringing 25 years of Christmas together.
Carnaby
Celebrates
CLIENT
Carnaby London
MY ROLE
Art Direction,
Campaign Identity Design,
Illustration, Animation
For the 25th anniversary of their iconic Christmas lights, Carnaby London unveiled an installation that montaged all of its previous years. The challenge was bringing together such an eccentric mixture of themes in one cohesive identity.
With themes spanning from ocean creatures, to outer space, to Bohemian Rapsody lyrics and more, the Carnaby Celebrates installation needed a graphic identity to streamline its presence across digital and print formats. The answer was to translate all of the themes into one bespoke illustration style. Bright colours, playful compositions and gold linework weaved objects together and captured the joyfulness of the celebration, while establishing a distinct character for the year.
CREDIT:
Agency - Sister London
Photography - Matt Flynn
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