To unveil Eden Dock, a transformative urban oasis in the heart of Canary Wharf, a campaign was needed to not only stir excitement but to open people's eyes to the destination's wider green spine. The goal was to highlight that Canary Wharf is more than a financial district, it's a global leader in sustainability and innovation. At Sister London, I created the campaign concept and identity that won the pitch.

The advertising campaign 'Making Nature Part of Wharf Life' centred around a dynamic typographic system that interacted with its scenery, and foliage framed as a window into city life, to highlight Canary Wharf's seamless integration with nature.

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Along with creating the campaign toolkit, I led the art direction across the campaign shoot and the visualisation for the installation 'Nature Rising' which marked the launch event. The adverts rolled out across the London Underground while the Nature Rising installation featured in numerous major publications.