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filipino born
london based
Shop Conscious Soho
Channeling the energy of streets that never sleep.

Shop Conscious soho
CLIENT
This Is Soho
MY ROLE
Campaign Identity,
Graphic Design, Animation
Soho’s conscious fashion campaign needed to reflect the distinct personality of it's bustling streets.
While sustainability is often associated with neutral tones and minimalist aesthetics, the Shop Conscious Soho campaign took a bold, maximalist approach to reflect Soho's buzzing energy. Abstract shapes form an explosion of colour and movement, animated to look as though they're breathing in the same way that Soho is known as a living, breathing destination packed with culture and creativity.
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