The Eastern Hunnies podcast was built as a space for connection and conversation within the Asian community in London. The goal for the brand identity was to therefore frame it as 'a love letter to the diaspora', the podcast's tagline. To achieve this, warm colours and analogue touches, such as handwriting and vintage stamps, are used to create a sense of intimacy and nostalgia while also honing in on the Filipino roots of the founders. Often focusing on the experiences of Asians in the creative industry, the brand's typography centres on a distinct serif and sans serif pairing to create an elevated and artistic feel.